10 plans for marketing, each one whole — the goal, the projects that move it, the first tasks already dated, and the routines it depends on. You can read every record one will create before you install it.
A month planned in advance and a weekly slot that fills it, so publishing stops being a scramble.
The thing being ready and the audience being ready, worked on in parallel.
The first ten issues written on a schedule, and somewhere for readers to come from.
Fix what is broken, then write the pages worth ranking — in that order, because the second is slow.
One audience, one message, a date, and a number decided before anything is made.
Content is the long pole, not the build — so it starts first and the launch checks are dated.
One platform, a posting rhythm you can hold, and a look at what actually worked.
One audience, a few channels you can actually keep up, and a number for each quarter.
A release with a real story in it, a short list of the right journalists, and pitches they will open.
The logo, colours, type and voice written down once, so everything the team makes looks like it came from the same place.
Free on any plan. You will see everything it creates before anything is saved, and it is all tagged together in case it turns out not to suit you.
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